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Bonobos

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Website: www.bonobos.com

Bonobos

How It All Started

We started Bonobos because we couldn’t find pants that fit. They were either way too tight or too boxy. We fixed it. Now we’ve expanded our playbook to shirts and suits.

How We Fixed It
The secret is our signature curved waistband. It actually conforms to the natural shape of your waist. A trimmer, more flattering cut and the perfect medium rise are the finishing touches on our great fit.

A Better Experience
Like most guys, we’re not big fans of shopping. That’s why we set out to build the best online shopping experience in the world, and we made it the core of what we do. We’re now the largest clothing brand ever built on the web in the US.