Bonobos
How It All Started
We started Bonobos because we couldn’t find pants that fit. They were either way too tight or too boxy. We fixed it. Now we’ve expanded our playbook to shirts and suits.
How We Fixed It
The secret is our signature curved waistband. It actually conforms to the natural shape of your waist. A trimmer, more flattering cut and the perfect medium rise are the finishing touches on our great fit.